Empty Your Lot: 10 Car Dealer Marketing Tips to Try This Year

Every year, there are more than 17 million cars sold all across the U.S. There are also more than 90 million cars sold globally on an annual basis.

Do you want to make sure your car dealership is selling as many cars as it possibly can? You can do it by putting a series of car dealer marketing tips to good use.

As a car dealer, you should focus a lot of your efforts on the different digital car dealership marketing strategies that you can use in this day and age. From posting blogs on your dealership’s website to putting up photos of new cars on your dealership’s Instagram page, there are so many ways to attract customers to your lot.

Are you stuck as far as where you should even start? Take a look at 10 car dealer marketing tips that will help you get things going below.

1. Start a Blog About the Cars on Your Lot

Do you have a blog on your car dealership’s website?

If not, you’re missing out on a huge opportunity. There are so many good reasons to create a blog for your car dealership.

For starters, a blog will allow you to show off some of the vehicles that you have on your lot today. You can provide people with blogs about your selection and do it in a way that feels a lot more organic and natural than just putting up photos and specs for different cars.

A blog will also provide you with plenty of fresh content for your various social media platforms. Rather than just putting up a photo of a new car, you can link to a blog you did on it and drive traffic to your website.

There is no reason not to have a blog for your car dealership in 2019. It’ll give you a leg up on your competition and help you sell more cars in no time.

2. Use Facebook to Target Ads at People in Your Area

Facebook has been at the center of a lot of controversy in recent months thanks to the privacy issues that have haunted the social networking service.

But despite the controversy, there are still millions of Americans logging into Facebook each and every day. About two-thirds of Americans have Facebook and use it regularly.

With that in mind, you should try targeting Facebook ads at people in your area who are currently in the market for a car. You can even get as specific as you want and target ads at those searching for the kinds of cars you have on your lot right now if you want.

Don’t ignore the power of Facebook if you own a car dealership. There are all kinds of ways that you can use it to market your business more effectively.

3. Show off Your Dealership’s Cars on Instagram

While Facebook remains the most popular social networking service in the U.S. at this time, Instagram is hot on its heels. “The gram” is especially popular among those who fall into the millennial category.

Studies have shown that about 60 percent of millennials use Instagram right now.  So if you’re not showing off your dealership’s cars on Instagram, you’re making a big mistake.

Get into the habit of photographing one car from a bunch of different angles every day and post it on Instagram. Your followers will be able to scroll through the photos to see everything a particular car has to offer.

You should also encourage your customers to put up photos of them in the cars you sold them on Instagram and share them when they do. This will create a closer connection with customers and show others in your community that you’re a name they can trust when it comes to car sales.

4. Take to Twitter to Share Info on New Arrivals

The popularity of Twitter seems to have plateaued over the last couple of years. The company isn’t growing as quickly as it once was.

But that doesn’t mean that you shouldn’t still use the social media site to plug the new arrivals on your lot. After all, Twitter accounted for more than $700 million worth of car sales just five years ago, and it had a lot less active users back then.

It’s easy enough to throw up a tweet about a new car on your lot without putting in too much effort on your part. And if you’re able to come up with something clever as a caption, it could inspire one of your followers to come in and take a test drive.

5. Put Together YouTube Videos on New Vehicles

The majority of Americans shop online for just about everything these days. And that includes cars! Before heading off to a dealer’s lot, people will usually look around to see what kind of information they can find on different vehicles.

You can provide people with tours of your new vehicles by setting up a YouTube channel and populating it with plenty of car videos. From videos about the ins and outs of a car to videos about car maintenance, you can attract a lot of viewers with your clips.

As an added bonus, these videos will also familiarize people with your staff. They’ll feel more comfortable coming in to talk to you when they feel like they already know you.

6. Use Social Media to Shares Stories About Your Dealership

Did your car dealership just take part in a local charity event? Are you the lead sponsor for a 5K in the area? Or did you just help a celebrity pick out a new car, truck, or SUV?

You should be sharing stories about these things on social media!

Humanizing your car dealership should be one of your goals when doing car dealer marketing. And it’ll be easy to do it when you put some personality into your social media posts and make them about more than just the new cars you have to offer.

7. Respond to People Who Contact You Online

If there are a lot of people who reach out to your car dealership online, either through Facebook, Twitter, or some other social media site, you should make it a point to interact with them.

As we mentioned earlier, one easy way to do this is by asking people to share photos of cars they’ve purchased through you and then sharing them. But you should also interact with those who reach out to you for other reasons.

Social media has made it simpler than ever for businesses to “talk” to their customers. Take advantage of that.

8. Encourage Satisfied Customers to Leave Positive Reviews

Before coming down to your car lot to see what you have to offer, most people are going to go online and read the reviews people have left for your business. What are they going to find?

Ideally, there should be lots and lots of positive reviews that your customers have left. But if there aren’t, you should do your best to change that. Good reviews are worth their weight in gold for car dealerships.

If a customer lets you know how much they enjoyed working with you, thank them and encourage them to leave you a positive review. And if they do, send them a token of your appreciation, like a coupon for a free oil change.

9. Set up Special Online-Only Offers

You shouldn’t clog your social media feeds up with too many “special” offers. People are going to stop following you if all that you do is try to convince them to come in and buy a car by offering deals.

But every once in a while, you should offer your followers online-only offers on certain vehicles. It’ll keep them more engaged and make them consider coming to check out the cars you have to offer.

You should also think about listing a lot of specific parts for cars on your website. It’ll make it easier for people to find parts they need online.

10. Improve the SEO for Your Website

If you don’t use any of the other car dealer marketing tips on this list, use this one!

Search engine optimization is something that’s very important for car dealerships. You want to make sure people are finding your dealer website when they Google dealerships in your area.

Starting a blog is one good way to give your SEO a boost. But you can also do it by creating content for your service and product pages and using the right keywords.

Use These Car Dealer Marketing Tips to Drive Sales

As you can see, there are tons of ways that you can increase your car sales in the coming year. The car dealer marketing tips listed here are only the beginning when it comes to marketing your dealership more effectively.

Try a few of the tips out and see what kind of response you get. You should start to notice an uptick in business before too long.

What to Know Before Applying for Your New York Driver’s License

If you’ve ever lived in New York or visited for an extended period of time, you know the Big Apple is busy. Despite complex public transportation, New York remains one of the most traffic congested cities in the world and is listed as the second worst traffic-jammed city.

But there are still reasons to get out on the road in your own car. The state’s much bigger than one city! That’s why we created this guide to help you get that cool new license to place in your wallet. Here’s what you need to know.

The Various Types Of New York Drivers License

First off, you should know there are three types of licenses offered by the state. You have a standard license, a READ ID license, and an Enhanced License.

Standard

This is just a standard license, hence the name. You don’t need to bring in much documentation to get this license.

REAL ID

A REAL ID allows for more security standards, thus requiring more documentation than a standard. You must show proof of your identity and provide documents showing your social security number and two documents showing your residency. However, beginning October 1, 2020, your New York State license must be READ ID compliant. There are some benefits to getting this license, which you can find on the official New York State YouTube page.

Enhanced

An Enhanced ID costs a bit more than the other two but provides some assistance when entering federal buildings and crossing into the Canadian and Mexican border. In addition to the documents listed for REAL ID, you must also bring two documents, one showing your US citizenship and another showing your birth date.

There are also different classes of drivers licenses such as Class A, B, or C for driving commercial vehicles, Class M for motorcycles, and Class E for taxis. I’ll just keep it simple and explain how to get your Class D license or the standard car license.

Applying As An Adult

No matter your age, you much first apply for your learner’s permit. You have to take the written part of the test. Once you pass, you will be given an interim license. From there, you can apply to get your drivers license.

You must first submit a Vision Test Report, upon which you can then take the skills test. Passing the skills test means you’re eligible for your New York drivers license. In order to pass your skills test, you first have to practice, and that’s where enrolling in a driving class can come in handy.

Applying As A Minor

If you’re under 18, you need to apply for a learner’s permit, but you should also learn about junior licenses. The youngest you can be to apply for a permit is 16, and you might be required to enroll in a GDL course or Graduated Drivers Licensing.

You have to follow a list of mandated rules such as driving with a licensed driver over the age of 21 or drive through or on tunnels and bridges. After six months, schedule a road test to get your license.

Applying As A New Resident

If you already drive in another state, getting a NY drivers license is easy. If your license is eligible, you must complete the eye exam and provide documentation to obtain the type of license listed above.

Getting your New York drivers license is pretty easy, once you know what’s needed of you. Your best bet is to call your local DMV and make an appointment to make the process that much smoother. Also, ask them how much it’s going to cost you and what methods can you go about paying for your new license.

A Comprehensive Review of the Michelin Crossclimate Tire

March has arrived and spring will follow soon. As the season changes, the demands on your tires are quite different. It is not unusual in some parts of the country to have a set of summer tires and a separate set of winter tires.

Why is that? In dry hot weather, tires made from softer compounds are what give it grip and stickiness on the road. However, in very cold weather these compounds harden and lose their sticking properties.

Changing tires is like changing clothes based on the season. You wouldn’t wear your summer clothes on a winters day and think everything was OK. With that in mind is it possible to have an all-season tire?

Yes, there is no shortage of tires marketed as all-season. Yet, within the car industry, they are sometimes referred to as ‘no-season.’ Simply because they don’t seem to be that useful in any season.

However, the Michelin CrossClimate claims to be a hybrid tire. That is a tire suitable for most seasons and conditions except snowfall that would need a dedicated winter tire.

So what’s the deal? Check out this comprehensive review.

Tires – Basic Principles

Before getting into the pros and cons of all-season tires and whether they are really worth it or not. It is helpful to understand some of the basic principles of tire design and makeup.

Rubber Compound

The rubber compound chosen will depend on the conditions in which the tire must perform. In hot weather, the compound must be sufficiently hard so that as it heats up it, does not breakdown and wear too fast.

As a rule summer tires are made from harder compounds. Of course, as the temperatures drop, these harder rubbers become even stiffer. That means their overall contact with the ground is reduced. This reduces the effectiveness of the tire to bring the vehicle to a stop during breaking.

In contrast, winter tires have a high rubber content and are softer. That means they are softer and more supple in colder weather. This gives better contact with the ground.

Tread Depth and Structure

Winter tires have deep treads that cut into snow and slushy surfaces to improve grip and stability on the road. Winter tires also have many small slices or grooves in the surface of the tread block. These are called sipes.

Their function is to create greater grip and to disperse water away from the contact surface of the tire so that the vehicle does not aquaplane.

Summer tires have fewer sipes but try to achieve the same basic idea by using specially designed treads. This helps water dispersal and reduce aquaplaning but does not provide the same level of grip as the water tire on snow and slush.

Tread Design

Summer tires employ a more simply tread design. The tread usually goes in the same direction and provides excellent contact with the road surface. This leads to shorter stopping distances when compared with tread designs for winter tires.

Winter tires have deeper tread patterns that allow snow to enter and become compacted. This is because of snow grips snow. Once the snow is within the tire, it will have better traction than just being in contact with the rubber.

Winter tread patterns are more complex-looking and angular to give better side to side grip so as to stop sliding. All-season tires attempt to draw on different aspects of these designs and in doing so tend to reduce the effectiveness of the tire in any one season.

Michelin CrossClimate – How Does It Measure Up?

Follow the principles above and see how the design and materials of this tire can compare with the overall characteristics you would expect of a winter or summer tire.

Rubber Compound

The Michelin CrossClimate is made from a specially designed rubber compound. The physical properties of this compound have enabled it to pass the traction tests needed to receive the three-peak mountain snowflake symbol (3PMSF).

That means it qualifies as a winter tire even though it will not perform on par with a dedicated winter tire in the worse conditions. If for example, you are driving a very expensive BMW, you will need to give careful consideration to the use of seasonal tires.

Tread Depth and Structure

An excellent innovation in this tire is the integration of 3-D self-locking sipes. This is a really clever design.

At a basic level, the design of the sipe is such that the surface of the sipe is below the tread and can change its shape as the tire is flexed and pressured under certain conditions.

This means the sipes are dynamic to some degree. In the worse conditions their topological shape changes to become more sipe-like and effective in gripping during snow and slush. In better weather, the sipes retain a more closed structure synonymous with summer tire designs.

As clever as these designs are if you are driving a heavy vehicle like a truck, you will need to stick with winter tires if you drive in harsh winter conditions.

Tread Design

The tread design is both simple and complex. The design is not as open as you would expect to see on a summer tire. The tread pattern has a beveled design that is highly directional.

This creates uniformity but also stability in more adverse conditions. The shoulders are open to help evacuate water in wet conditions. This has given the tire one of the shortest braking distances in wet conditions during industry tests.

If you want to but these type of tires at the best prices then think about using a black circles discount code to save money.

Michelin CrossClimate – Final Word

In this article, you have read about the principles of tire design and how the Michelin CrossClimate has very cleverly integrated aspects of those designs into one tire.

As long as you do not live in a part of the country with extreme winter conditions that require a dedicated tire, you will likely enjoy using this new all-season tire. That is especially helpful if you live in a place where the weather is so variable.

If you want to read more helpful articles like this check out this great post on DIY jobs you can on your own vehicle.