Top 4 Customer Insights Challenges That Your Firm Must Crack!

In this highly commoditized global marketplace where companies are unable to compete on price alone, Companies are looking forward to ways that defend them by building greater customer intimacy via investing in smarter consumer insights gathering initiatives. It has been seen that the under 40 demographic in particular expects a much better level of customization and personalization from the organization they interact with. In fact, these organizations also are very much aware of the fact if they won’t deliver such a seamless experience then they risk losing their potential customers.

This great need of smooth customer experience has left many organizations with some questions like: How they create actionable user insights from the vast quantity of data or I can say out of the ample of unstructured information that they collect about their customers? How do they utilize this information to reach their customers and convince them to purchase goods from you? Although companies are successfully moving along with this maturity grid but still they have to reach that visionary level where they are effectively using this insight. There are a number of reasons behind this. Let’s check them out step by step:

A Large volume of data:

Enterprises today are collecting large volumes of traditional and structured forms of customer data as well as companies are also capturing user generated content such as their blogs, comments, and their other social activities. Organization understands the fact that there is value in this information but they are lacking somewhere in the techniques required to process  this large volume of data so that critical information is made available to the decision makers when they need it. They are continuously facing the challenge of collecting, managing, and value creation from the data. Moreover, the growing number of devices has compounded this challenge of management. The amount of structured and unstructured data that is being collected along with the multiple data collection channels has converted customer data management thing into an elusive goal.

 

Tracing out the customer journey:

Today business enterprises need to be fully fortified with the real-time customer data, various touch points for their interaction, their several behavioral stages and much more such things that can be proved very helpful in providing the best in class customer experience. In the current digital age, No one can clearly depict the track of customer conversions. Today a customer might first be introduced to you via an advertisement, check you out on their desktops and ultimately make a purchase via their mobile device. So you can see the whole customer journey has very quick turns and to track these we really need some tools that can shed some lights upon the customer’s path.

 

Collection and storage of huge customer data:

The rapid change in the customer behavior is making it tougher for organizations to get essential customer knowledge. Moreover, the collection and management of such huge amount of data have become a massive challenge for businesses today. They require a single customer view in order to remain competitive. Omni-channel marketing, on the other hand, is regularly enhancing the problem of creating a unified persona of the customer. The digital marketing insights report has found that 70% of organizations believe that single customer view is extremely important for generating improved customer insights.

Protection of Customer data:

Customer data is no doubt has been recognized as a key asset by numerous business enterprises nowadays. Privacy protection of such huge data has also become the key concern here. Many of the organizations have already included a separate team for the purpose of protecting this sensitive data present within the organization. Although the complete prevention of cyber attacks is virtually impossible but it can be minimized.

So, protect this highly vulnerable asset of your company and take a step forward for its safeguarding by understanding these key challenges of managing the data.

How to Optimize your Social Login!

No matter which vertical your business serves in, it becomes imperative for everyone to engage with customers through the web properties they own. Providing privileged access to your resources as a means of engagement is surely the best way to build loyalty. Even the best brands in the world are representing the best example of this.

In the time of ’20s when anyone logs into his/her web browser, one of the tab is by default gets reserved for Facebook or Twitter. According to Facebook, it had around 1.08 billion daily active users as of 2015.  With this large scale engagement on social media, it obviously makes sense to leverage the option of Social Login. Apparently, the login process is the very first step a user needs to pass and this also decides how capable your website is to keep your customers interested or to repel them from site against attracting them further. Social Login allows your customers to directly login to your web property with the help of their already existing social identities.

But the story doesn’t stop here. To get the maximum out of the entire registration process, your Social Login must be optimized and needs to be smooth for customers. Social login opens up the big doors to welcome mountains of authenticated first-party data which is important to provide more personalized customer experience. So how you can optimize your Social Login? Read On:

Decide on Networks that benefit you!

Don’t over-populate your signup page by including unnecessary social network login options. The very first thing you need to do is to filter out where your targeted audience mostly hangs out and then provide ready to access to all of them. Although there is no preset ordered list of social networks, It has to be chosen by you depending on your preferences. Facebook and Twitter without any doubt assure their presence everywhere in each possible industry.

Decide on the number of options you give to your customers!

This is tricky but you need to decide on the number of social media profiles you include as your preferred login profile. It should be between 2 and 4. Generally, people’s choice goes with the three hot in demand options for login and the other networks are listed on a separate page.

Should you just chunk the email registration!

Well, you might make a huge mistake here. You need to keep the funnel wide open as there is still a huge audience who prefer email registration over Social Login. So the best optimization is to include Social Login along with email registration and let your customers know how they want to sign up or sign in.

Decide on the page dependency!

You can’t put the social login buttons same throughout your entire website. They should change their presence depending on the page you are on. Of course, they should be widely visible on the home page as the most frequent logins will be from your home page. On the home page, you can place a Social Login button through a direct sign in a link or through a pop-up. Both go well but ultimately the presence of these buttons solely depends upon the layout of your webpage.

Should you use account linking?

Account linking can be very beneficial if your customers use Social Login and use different social identities each time. This can get you the access to multiple data points from multiple accounts rather than just one. But then it needs permission from your customers. There is one and only condition in account linking is that the email address using with different social accounts must be same throughout or you can simply ask your customers to like multiple accounts so that they can log in with any of them anytime.

So now you get it how Social Login can be optimized to save your customers from the pain of filling out long registration forms just at the moment they arrive on your website. Customers want everything simple and painless. The more website look fascinating and flexible in processing, the more your web visitors would like to explore. So always experiment with new methods like the concept of GIF images to make your website more alluring.